- Who is the intended audience for this product? What values or opinions does the target audience hold? Does the company appeal to these values or opinions in the commercial? If so, how?
- What are the social and cultural connotations within the text? What colors, pictures, or phrases are used? What technology does the text use?
- What is the overall purpose of this commercial? (Be specific-- while most commercials are seeking to persuade, what is this commercial's specific goal for the intended audience?)
- Is the commercial successful in achieving its goal? How do certain elements in the commercial work together to help or hinder the overall message?
1) The intended audience is this commercial is people who like to see dogs to funny things. Another audience would be people who like cars, people who just like subaru, and people that want a ice dependable car. It does because at the end of the commercial it says "Dog tested. Dog approved". And love showing up at the end and then the subaru slogan.
2) So this commercial reminds me that when men are stopped at a walk way and an attractive female walks across and we watch her. Then our wife that is also in the car gets mad. The car company did the same thing but with dogs. So no matter what type of person or animal this will do the same thing. The used different types of dog breeds in this commercial, it is a nice sunny day, and they have a blue car.
3) I think the overall purpose of this commercial to try and sell this car.
4) I think this commercial is a success because people want a dependable car. And with love being the last word to show up in the commercial, it could mean that you would fall in love with this subaru car.
Tyler,
ReplyDeletePerhaps the commercial is to promote that Subaru is a family oriented business. The male dogs mind may wonder, but there is always someone or something to keep them in line. Subaru will keep you moving, confidence in motion.